MORTGAGE MARKETING TOOLS   |   MORTGAGE MARKETING   |   REAL ESTATE MARKETING

Auto-Pilot Mortgage Marketing `Cheat Sheet`

Below is a summary of the "9 Steps You Can Take To Create an Auto-Pilot Marketing System For Your Business"

1. Define your Target Market...(what kind of loan products you want to sell and what type of prospects you want to deal with).

2. Identify your USP (Unique Selling Proposition) and incorporate it into all of your mortgage marketing.

3. Set up Recorded Message Hotline. This will increase the number of calls you receive by as much as ten times or more. (Learn much more about toll-free hotlines at: http://www.InstantMortgageMarketing.com )

4. Acquire leads through Direct Response marketing (ads, sales letters, radio, postcards, etc.) offering a free report or other incentives.

5. Offer Cost Savings Comparisons with Free Report/Incentive and sort out your best prospects from the leads generated.

6. Implement integrated follow-up procedures to generate appointments. This is where a CRM program can automate much of the grunt work. (Learn about CRM at http://www.topbusinessresources.com/crm.html )

7. Present Benefits/Offer Guarantees.

8. Provide impeccable service. Under-promise and OVER-deliver.

9. Communicate with current and past clients to obtain Testimonials and Referrals to build future business.

Check out the Instant Mortgage Marketing System for an organized marketing system that will bring a constant stream of prospects to you on auto-pilot.
 

MORTGAGE MARKETING TOOLS | MORTGAGE MARKETING | REAL ESTATE MARKETING