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MORTGAGE MARKETING
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MARKETING
The Power of a
Single Strategy I keep getting reminded of the
power of this one simple mortgage marketing technique.
Let me explain.
You need a constant stream of hot qualified leads. True?
True.
You have several options to get them. Hopefully you have your 'marketing
machine' tuned up do several of them at once:
1. Various forms of High Impact advertising and marketing (ads,
sales letters, website, post cards, post it notes, voice broadcast,
fax broadcast to acceptable lists - and on and on).
2. Various forms of High Impact Publicity (press releases, articles
printed in papers and trade journals, speaking, etc.)
3. GETTING LEADS FROM OTHER PEOPLE OR ORGANIZATIONS, LETTING THEM DO
THE WORK, GETTING THEM TO ADD THE POWER OF THEIR ENDORSEMENT AND
SPENDING THE MONEY AND THE YEARS TO DEVELOP 'CLOUT' WITH THEM. |
Huh? You can do that? You bet... and not enough mortgage
professionals do it.
Here's what made me think of it. Not long ago I got an email from a client
who I hadn't spoken to in over a year. Business was strong - largely
because of that very strategy.
You see, 3 years earlier, he got an endorsement from a state trade
association - and that train still rolls down the track! What did he get
out of it?
* credibility
* point of entry
* a hot, qualified list
* tons of closed loan fee income
Was he a big player in that niche before he had the endorsement?
NO, NO, NO! So you see...great strategy...NO excuses!
Learn how
MAGNETIC MORTGAGE MARKETING will change your business life forever here:
Magnetic
Mortgage Marketing Business System
MORTGAGE MARKETING TOOLS |
MORTGAGE MARKETING
| REAL ESTATE
MARKETING |